From London To Rio: The Business And Politics Of Mega Sport Events
Leaders from the worlds of business, sport, the public sector and academia will explore the legacy of London 2012 and the impact of the World Cup in Brazil during events at Birkbeck, University of London.
With a screening of England’s final group match on 24 June, the World Cup takes centre stage at Business Week 2014, but there are also Brazilian films, academic discussions and networking opportunities throughout from 23-26 June.
The events will showcase the latest research about the management, psychological and economic legacies of sporting events, including the application of sporting lessons to improve your business performance.
To find information about speakers and topics and book your place visit www.bbk.ac.uk/bizweek/.