UKTI and Bank of China host e-commerce event to help British mother and baby goods brands meet buyers from Chinese e-marketplace platforms.

Around 80 British specialist mother and baby goods companies met with 14 Chinese Cross-border platform businesses on 23 March 2016 at Bank of China UK’s London office. More than 120 business meetings took place during the match-making event.

China is a potentially lucrative market for UK businesses catering to mothers and children due to:

• growing affluent middle class

• the ending of its one child policy

• strong demand for safe, high-quality baby supplies

The UK-China retail and e-commerce seminar and match-making event followed the launch of the Bank of China and UK Trade and Investment (UKTI) White Paper on Cross-border E-commerce Service.

Benefits of businesses trading via the cross-border e-commerce platform are:

• significant drop in final sales price

• reduction in branding and promotion costs

• increased market penetration